The Foundry

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A series of entrepreneurial-related articles and blog posts, written by our team with the intent of helping you help yourself on your business journey.

Divide and Conquer: What Are The Benefits Of Audience Segmentation?

Divide and Conquer: What Are The Benefits Of Audience Segmentation?

Posted: 21 March 2024

Intro Hello aspiring audience segmenter… Ever caught yourself wondering why some ads seem to speak directly to your soul, while others just… don’t...

What is a sales funnel? The Key to Building a Great Sales Funnel

What is a sales funnel? The Key to Building a Great Sales Funnel

Posted: 14 March 2024

What is a sales funnel? A sales funnel is a marketing concept that maps out the journey a customer goes through when making any...

How are websites designed? 5 Steps To Creating Your Website From Start To Finish

How are websites designed? 5 Steps To Creating Your Website From Start To Finish

Posted: 8 March 2024

The process of creating a website is one that I’ve always found gratifying. It requires elements of both creative and technical skills, which...

CMYK vs RGB: A Comprehensive Guide to Colour Theory

CMYK vs RGB: A Comprehensive Guide to Colour Theory

Posted: 5 March 2024

Introduction Colours play a pivotal role in conveying messages and invoking emotions. Behind the scenes of a colourful display lies a complex understanding of...

Grams Per Square Meter: Navigating the Importance of Weight in Materials

Grams Per Square Meter: Navigating the Importance of Weight in Materials

Posted: 4 March 2024

GSM in Fabrics When selecting fabric for any use, from fashion to furnishings, GSM (grams per square meter) serves as an essential indicator of...

Brand Spotlight: Bear Valley Company

Brand Spotlight: Bear Valley Company

Posted: 3 March 2024

Bear Valley is an innovative clothing brand dedicated to arborists & landscapers, offering a range of apparel designed by arborists for arborists....

From Pixels to Paths: Vector vs Raster Images

From Pixels to Paths: Vector vs Raster Images

Posted: 2 March 2024

Introduction I’ve always been fascinated by the way Raster and Vector images shape our perception of digital art, each carrying their own distinctive...

How to Increase Image Quality: Converting Low Quality Images into Print Ready

How to Increase Image Quality: Converting Low Quality Images into Print Ready

Posted: 27 February 2024

It can be so frustrating – when an image just isn’t good enough for print, yet it holds a special place in your...

Why a Custom-Tailored Website is a Game-Changer for Your Business

Why a Custom-Tailored Website is a Game-Changer for Your Business

Posted: 6 February 2024

Introduction to Custom-Tailored Websites...

Beyond Borders: Mastering Geo-Targeting to Boost Your Marketing Impact

Beyond Borders: Mastering Geo-Targeting to Boost Your Marketing Impact

Posted: 5 February 2024

Introduction In an era where digital transformation is revolutionising every facet of the business world, marketing strategies have evolved to become more innovative, targeted...

Unveiling the Crown: Why WordPress is the Undisputed King of CMS

Unveiling the Crown: Why WordPress is the Undisputed King of CMS

Posted: 5 February 2024

Introduction In the vast kingdom of Content Management Systems (CMS), one platform has consistently held the throne, commanding respect and loyalty from subjects far...

Decoding Web Hosting Servers: A Beginner’s Guide to Online Real Estate

Decoding Web Hosting Servers: A Beginner’s Guide to Online Real Estate

Posted: 6 January 2024

Introduction to Web-Hosting Servers In today’s digital age, establishing an online presence is not just an option for businesses and individuals—it’s a...

Beyond the Basics: Advanced Insights into Professional Growth

Beyond the Basics: Advanced Insights into Professional Growth

Posted: 5 November 2023

Introduction: The Importance of Professional Growth in the Digital Age Professionals, in today’s rapidly evolving print media and web services industries are finding...

DTF Printing: Designing the Future, One Film at a Time

DTF Printing: Designing the Future, One Film at a Time

Posted: 15 September 2023

Introduction In the world of digital printing, there’s a new acronym that’s got everyone talking: DTF. But before your imagination runs wild...

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